Instagram is rolling out new products to celebrate its 10th Birthday today, including the expansion of shopping and tools to curb online bullying.
The social media app confirmed it will expand Shopping to IGTV globally this week, including in Australia, after earlier reports in the US of the move. Instagram says it will also test Shopping in Reels, its short-form video format, “later this year” with hopes to monetise the tool after launching it in August.
Video engagement on the app has been increasing over the years, with Instagram saying 50% of people see a video on the platform every day, and 90% of users follow a business.
“This will make it easier for people to shop across all of our video surfaces, and easier for creators to continue making a living on Instagram,” Instagram says.
“For creators and businesses, it’s a new way to sell in an inspirational and immersive way through long-form, edited video. And in the future, shoppable IGTV videos will be discoverable on Instagram Shop.”
The social media giant also revealed some of its top Reels creators. The list, which includes artists, meme creators and wellness bloggers, showcases the diversity of Reels users just two months into its launch.
The social media giant also revealed some of its top Reels creators. The list, which includes artists such as @nina.artistiq, meme creators such as @the_dankgoat and wellness bloggers such as @yogabysrushti, showcases the diversity of Reels users just two months into its launch.
Another format that has worked well for Instagram has been Stories. The format, which launched in 2016, cracked 500 million users last year. To highlight the popular feature, Instagram is rolling out Stories Map, a private map and calendar of stories a user has shared over the last three years.
In an attempt to reduce bullying and harassment across the platform, Instagram is also testing a new feature that automatically hides comments similar to others that have been reported. The app will also expand nudge warning to include an additional warning when people repeatedly attempt to post comments that might be offensive, allowing people to reflect on the potential consequences of their post should they proceed.
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