Initiative Sydney wins Revlon, Under Armour and John Cootes

Pippa Chambers
By Pippa Chambers | 28 June 2018
 

As part of a global realignment, make-up giant Revlon has moved its media account from MediaCom to Initiative.

The move sees Initiative's Sydney office pick-up the business.

Revlon reported US$550 million in global advertising spend last year.

The win also coincides with two new local wins of sportswear giant Under Armour and John Cootes Furniture.

It's been a stellar week for the agency's parent group, IPG Mediabrands, with sister brand UM winning Nestlé – hot off the heels of scoring the $150m Federal Government master media contract, ending the tenure of DentsuX.

More to come

 

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.

comments powered by Disqus