Initiative Australia snares international strategist Jason Maggs

Paige Murphy
By Paige Murphy | 9 May 2019
Sam Greer (L) and Jason Maggs (R)

Initiative Australia has appointed international strategist and former Cannes Young Lions winner Jason Maggs as senior director of strategy.

Maggs joins from Initiative New York where he was vice president, director of strategy and global good, which saw him planning and executing corporate social responsibility (CSR) programs for clients and helping to lead marketing strategies for not-for-profit organisations.

"There aren’t many industries in the world that have the skills, resources and influence to create solutions to real world problems quite like we do," Maggs says.

"We have a responsibility to our clients and our community to create change needed in the world, we just have to commit. I look forward to working with our clients and non-profits to help create a fairer world."

Most recently, Maggs was a member of the international task force that secured a passenger jet from Virgin Australia to bring 240 young people from the US to Sydney for a week of mentoring under the AIME program.

Prior to his time at Initiative New York, Maggs worked with Mindshare New York and Sydney, Ignite Media Brands and OMD Australia.

"Many clients are wanting to elevate their CSR programs to be more effective, however they struggle with successfully implementing the changes," Initiative Australia chief strategy officer Sam Geer says.

"Jason is world class in this area and a brilliantly talented strategic mind. His work at Initiative will extend beyond creating industry-leading CSR programs for clients, to inspiring them to drive more cultural and socially-conscious communications through their everyday work and campaign development."

Last month, Initiative appointed UM strategy leader Chris Colter as national strategy director, following the decision to axe the Sydney GM role, with Nick Wokes exiting the agency, joining Nova Entertainment as its new head of digital audio.

The new appointments follow a string of new wins for the agency including the $30 million Carnival Australia business, Tourism Vancouver, ARN, Fujitsu, Officeworks and Swinburne University.

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.

Read more about these related brands, agencies and people

comments powered by Disqus