Our Industry Profile takes a weekly look at some of the professionals working across the advertising, ad tech, marketing and media sector in Australia. It aims to shed light on the varying roles and companies across the buzzing industry.
This week we head to Sydney to meet Lynn Chealander, VP ANZ at VivaKi.
Duration in current role/time at the company
I’ve been with VivaKi for a little over four years and in my current role leading the business for nearly three.
In one sentence, how would you describe what the company does?
The data, technology and innovation practice within Publicis Media helps agencies accelerate programmatic and addressable media buying and streamline the application of technology to marketing and media strategies.
In one sentence what does your role involve?
The 91.7% of the programmatic iceberg.
Within the last six months/year, what stands out as the company’s major milestones?
I'm extremely proud of the work we did last year to future-proof the Groupe's programmatic capabilities by embedding our activation teams inside the agencies, and the comprehensive programmatic education program we delivered to every agency employee in the months that followed.
Best thing about the industry you work in?
There's never a dull moment and the people are high quality.
Previous industry related companies you have worked at?
Prior to VivaKi I was on the publisher side, with stints at Mi9, Fairfax, REA, Amazon, and IMDb. And my first job post-graduation was at Cannes Lions.
Career-wise, where do you see yourself in three years time?
Solving interesting problems and working with great people.
Tell us one thing people at work don’t know about you?
I wasn't always this tall.
Lynn Chealander is speaking at the AdNews Media Summit. You can buy tickets here.
Top networking tip:
Just talk to people. Networking should never feel transactional.
My favourite restaurant for a business lunch is:
My favourite advert is:
The trailer for Taken.
Must have gadget is:
I'm kind of obsessed with my new Surface.
My favourite media is:
To consume? Music is essential. To buy? Skywriting doesn't get enough love, can we make this programmatic?
My favourite TV show is:
Either Arrested Development or A Touch of Cloth.
The last book I read:
The Immortal Life of Henrietta Lacks
My mantra/philosophy is:
Probably unfit for print.
I got into advertising/adtech/marketing etc. because:
It was the first job offer I got and I studied film history so I knew better than to turn down a paying job.
If I wasn’t doing this for a living I’d be:
Eating my way through an extremely large trust fund.
In five years time I’ll be:
Taller - I've seen Gattaca more than once.
Define your job in one word:
What’s your poison:
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