Our Industry Insights Profile takes a weekly look at some of the professionals working across the advertising, ad tech, marketing and media sector in Australia. It aims to shed light on the varying roles and companies across the buzzing industry.
This week we head to Sydney to speak to Clive Dickens, chief digital officer at Seven West Media.
In one sentence, how would you describe what the company does?
To accelerate transformation in an increasingly disruptive world.
In one sentence, what does your role involve?
To help create and drive the company strategy in a digital world, across Y!7, Seven Network, Pacific, WAN, Presto and our other ventures.
Within the last six months/year, what stands out as the company’s major milestones?
Premium Sports live streaming from Melbourne Cup to Aus Open, raid growth of Presto brand, subs and SVOD. Market leading AVOD brand and Product (PLUS7 from Y!7) Global expansion of our Studio and Productions Content division (7Productions, 7Wonder & 7Beyond) and the development of a cross platform Video Player measurement VPM.
Best thing about the industry you work in:
The power of telling incredible Australian stories on screens.
Previous industry related (ad land/ad tech) companies you have worked at:
Southern Cross Austereo
Career-wise, where do you see yourself in three years time?
Celebrating record breaking streaming numbers and digital revenue from the 2018 Commonwealth Games from the Gold Coast exclusively on Seven.
Tell us one thing people at work don’t know about you?
I work for the BBC in London at weekends when I was at cchool.
Top networking tip:
Use linked in five to six times a day and save time.
My favourite restaurant for a business lunch is:
My favourite advert is:
BlackCurrant Tango ad
My must-have gadget is:
My favourite media is:
My favourite TV show is:
Peter Kay's Car Share
The last book I read:
Television Is the New Television: The Unexpected Triumph of Old Media in the Digital Age
My mantra / philosophy is:
Life is too short to drink bad wine.
I got into advertising/ad tech/marketing etc because:
Passion for storytelling.
If I wasn't doing this for a living, I'd be:
Working out how to do what I do for living
In five years' time I'll be:
Doing what I love
Define your job in one word:
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