Industry Profile: Mnet Mobile CEO, Scott Player

Pippa Chambers
By Pippa Chambers | 5 April 2016
Mnet CEO, Scott James Player

Our weekly Industry Insights Profile takes a look at some of the professionals working across the advertising, ad tech, marketing and media sector in Australia. It aims to shed light on the varying roles and companies across the buzzing industry.

This week we head to Sydney to speak with Scott Player, CEO at Mnet Mobile.

Duration in current role/time at the company:

One year with Mnet and four years within Mediabrands.

In one sentence, how would you describe what the company does?

Mnet helps clients utilise the power of mobile, and mobile-related technologies to engage, interact with and/or provide utility to consumers; or to solve other business challenges.

In one sentence, what does your role involve?

As CEO of Mnet, I take overall responsibility for the direction and performance of the business, while remaining ‘hands on’ in the innovation, creativity and development of ideas and solutions.

Within the last six months/year, what stands out as the company’s major milestones?

Mnet has had a wonderful 12 months. We foster a culture that encourages collaboration and curiosity that combines to drive innovation within the mobile/technology space. This approach has resulted in a heap of great work, much of which been recognised locally and globally, including the Global Mobile Awards, Smarties, Spikes and also AdNews Specialist Agency of the Year.

Best thing about the industry you work in:

Smart, driven, like-minded people operating in an environment of change, disruption and opportunity.

Previous industry related (ad land/ad tech) companies you have worked at:

Airborne, Creative Breeze, Austereo

Career-wise, where do you see yourself in three years time?

Running a company that combines great people, technology, creativity and innovation to develop solutions that help transform business.

Tell us one thing people at work don’t know about you?

I played in a jazz band at school.

Top networking tip:

Ask lots of questions to find common interests.

My favourite restaurant for a business lunch is:

Doesn’t happen very often… Kingsley’s on a summer afternoon.

My favourite advert is:

The current Aldi TV ads are very clever.

My must-have gadget is:

My favourite media is:

Mobile of course.

My favourite TV show is:

Currently 'Narco’s'.

The last book I read:

Currently listening to “StartUp” podcast.

My mantra / philosophy is:

JFDI (just f’n do it).

I strongly believe in finding something you’re passionate about, putting a huge amount of focus and effort into making it happen, and doing it with great people around you while having fun along the way.

I got into advertising/ad tech/marketing etc because:

I've always had a passion for technology, people, creativity and innovation which combine to create profitable businesses. This industry is the perfect intersection of these five things.

If I wasn't doing this for a living, I'd be:

Starting another tech business.

In five years' time I'll be:

Sailing around the world on a career break.

Define your job in one word:


What's your poison:

Barossa Shiraz.

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