Industry Profile: Clemenger BBDO creative director Darren Wright

9 April 2019
Darren Wright

Our Industry Profile takes a look at some of the professionals working across the advertising, ad tech, marketing and media sector in Australia. It aims to shed light on the varying roles and companies across the buzzing industry.

This week we speak to Clemenger BBDO creative director Darren Wright.

Time in current role:
Two years.

How would you describe what the company does?
Solving business problems with creativity.

What do you do day-to-day?
Hopefully I help make the work better.

Define your job in one word:
Educational.

I got into advertising because:
Well I really wanted to be Martin Scorsese, but that job was taken, so at college I thought I’d try advertising and I fell in love with it.

What’s the biggest challenge you face in your role?
Keeping things simple.

What’s the biggest industry-wide challenge you’d like to see tackled?
Diversity.

Previous industry related companies you have worked at:
Nearly 10 years at Wieden & Kennedy London, then nearly five at Grey London.

Notable ads/campaigns you have worked on:
Nike: Run London, Lucozade: Conditions Zone, Tourism Australia: Aussie News Today.

Who has been a great mentor to you?
If I hadn’t met Tony Cullingham (he runs Watford ad school in the UK) I would never have got into advertising.

Words of advice for someone wanting a job like yours?
Fall in love with ideas. Be passionate. Don’t be a dick.

If I wasn't doing this for a living, I'd be:
A shit Martin Scorsese.

My mantra is:
I’m going to steal Anthony Burrill’s ‘Work hard and be nice to people’.

My favourite ad is:
Guinness Surfer.

Music and TV streaming habits. What do you subscribe to?
I grew up loving TV, I loved it when we had three channels, so now I’m beside myself. I subscribe to everything I can, Stan, Netflix, Foxtel, movies from Google play, music from Spotify.

Tell us one thing people at work don’t know about you?
Oh I tell that lot everything, I’m a massive over sharer I’m afraid.

 

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