Our Industry Profile takes a weekly look at some of the professionals working across the advertising, ad tech, marketing and media sector in Australia. It aims to shed light on the varying roles and companies across the buzzing industry.
Head of marketing, Campos Coffee.
Time in current role/time at the company:
How would you describe what the company does? (In one sentence max)
Unleashing the power of ‘good’ coffee across the world through sourcing, roasting, wholesaling, retail and direct sales.
What do you do day-to-day?
From strategy through to execution, ensure we continue to build our unique brand overnight while also working with our sales team to deliver sales ‘overnight’.
Define your job in one word:
I got into advertising/ad tech/marketing etc because:
An idealistic one, I wanted to influence people for the better. To deliver work which changes perceptions and makes people feel and act differently, in a good way.
What’s the biggest challenge you face in your role?
Educating the broader team about where Marketing can deliver the most impact and value, this sounds easy but is a constant challenge.
What’s the biggest industry-wide challenge you’d like to see tackled?
I’d like to see professional marketeers come together more to discuss and learn from business challenges. Our challenges are all likely similar but being solved independently.
Previous industry related companies you have worked at:
Johnson & Johnson, McDonald’s, Yum Brands Inc (UK & Ireland).
Who is/has been a great mentor to you and why?
My very first general manager, Vivian Wang at Johnson & Johnson – an intelligent, inspired thinker combined with genuine care for people. In my mind, the definition of real leader you can fall behind.
Words of advice for someone wanting a job like yours?
Develop skills in the full marketing mix as you move through your career. As you deliver projects, learn from experts in specialty marketing disciplines like brand, market research, media and digital so you have broad, solid all-round knowledge.
If I wasn't doing this for a living, I'd be:
Making a living from skiing or sailing – I just need to figure out how!
My mantra / philosophy is:
Believe in yourself and capabilities (in the most humblest way of course).
My favourite advert is (and why):
It was a TV spot I was involved with at McDonald’s ANZ called ‘Road Trip’. A 90 sec spot filmed in NZ, based on the deep insight that McDonald’s holds a special experience for Australian families as they embark on their annual holiday road-trip .
It was directed beautifully and the narrative built so well and coupled with great music it was a emotive piece of work. It broke in the opening ad-break of top-rating TV program at the time, and real privilege to work on piece that delivered such high impact.
Music and TV streaming habits. What do you subscribe to?
Spotify, Netflix, Stan. I couldn’t live without Spotify, music is like oxygen for me.
Tell us one thing people at work don’t know about you?
I have sky-dived which is both terrifying and exhilarating at the same time!
In five years' time I'll be:
I hope to be working on fulfilling projects that make a positive difference, among like-minded people who share similar values.
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