Our Industry Insights Profile takes a weekly look at some of the professionals working across the advertising, ad tech, marketing and media sector in Australia. It aims to shed light on the varying roles and companies across the buzzing industry.
Lsst week we spke with Dentsu Mitchell group client service director Sylvia Pickering, this week we meet Georgie Charlish, managing director at advertising platform Adstream.
Duration in current role/time at the company:
New to the role as MD, been with Adstream 10 years
In one sentence, how would you describe what the company does?
We help marketers and agencies distribute and manage their advertising campaigns quickly and efficiently through innovative tech
In one sentence, what does your role involve?
Running the business, looking after our people, customers and being a good listener
Within the last six months/year, what stands out as the company’s major milestones?
Expanding the business through strategic acquisition and building on our product offerings to further help customers manage their advertising campaigns.
We’ve had several new products specifically designed to help marketers and advertising agencies get to market quicker, with increased control and collaboration. I’m excited to be rolling out these important products over the coming year.
Best thing about the industry you work in:
The people: their energy, passion for advertising and drive to constantly push boundaries continues to inspire me.
Previous industry related companies you have worked at:
Bauer Media, Pacific Magazines
Career-wise, where do you see yourself in three years?
In three years time I still see myself leading the Adstream business and supporting our people through innovation and technology. Our focus has been, and always will be, to serve the best interest of our clients.
What is the elephant in the room?
ROI on digital
Tell us one thing people at work don’t know about you?
I’m a qualified tap dancer and piano teacher
Top networking tip:
Keep networking and face to face is always best
My favourite restaurant for a business lunch is:
Nomad or Sake
My favourite advert is:
Antz Pantz….sic ‘em Rex!
My must-have gadget is:
My eyelash curler and my iPhone
My favourite media is:
My favourite TV show is:
The last book I read:
The Subtle Art of not Giving a f*ck
My mantra / philosophy is:
Keep it simple and smile
I got into advertising/ad tech/marketing etc because:
It looked fun, exciting and I love the art of persuasion
If I wasn't doing this for a living, I'd be:
Living the dream on Mykonos
In five years' time I'll be:
A mum to a teenager and a tween!! Oh god
Define your job in one word:
What's your poison:
Champagne and chocolate
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