Industry Profile: Adshel's head of digital and tech sales, Andrew Brain

Andrew Brain
By Andrew Brain | 1 December 2015
Andrew Brain

Our Industry Profile takes a weekly look at some of the professionals working across the advertising, ad tech, marketing and media sector in Australia. It aims to shed light on the varying roles and companies across the buzzing industry.

This week we head to St Leonards, Sydney, to meet Andrew Brain, head of digital and technology sales at Adshel.

Duration in current role/time at the company:

I’m only a month old at Adshel but overall about 16 years in media sales.

How would you describe what the company does?

Adshel is a leader in the OOH Media industry. Traditionally known for our bus shelter panels and Sydney’s Rail network, Adshel’s footprint now also extends to panels in 7-Eleven stores across the country. With the launch of the world’s first digital roadside network across Australia we’re now creating ways for brands to be more relevant and precise, at scale. Exciting times ahead for Adshel.

In one sentence, what does your role involve?

I manage the sales strategy to deliver new and effective digital and technology ad solutions for our agency partners and direct customers.

Within the last six months/year, what stands out as the company’s major milestones?

Easily have to say our biggest achievement to date would be the hugely successful launch of the roadside digital network. We are revolutionising OOH advertising in Australia by offering brands access to a scalable, digital network delivering relevant content in the right context - nationally. The business set itself huge targets and expectations, it was ambitious and slightly terrifying but all the hard work paid off – it was a brilliant achievement for everyone involved, especially our launch partners.

Best thing about the industry you work in:

The people – from both sides of the fence.

Previous industry related (adland/ad tech) companies you have worked at:

Bauer Digital, Big Mobile, Postclick, News Ltd and IDG Communications.

Career-wise, where do you see yourself in three years time?

Still at Adshel but working closer with other APN assets, creating engaging and results driven products.

Tell us one thing people at work don’t know about you?

Rode a motorbike, packed with a tent, sleeping bag and a change of clothes or three across the country, Sydney to Margaret River - total 6500km over 11 days. It was EPIC!!

Top networking tip:

I was once told… “You have two ears and one mouth – use them in ratio!” It’s pretty spot on.

My favourite restaurant for a business lunch is:

If it’s raining, The Cut, if the sun is shining, China Doll.

My favourite advert is:

Adshel’s American Express Shop Small – but the current John Lewis Christmas campaign is pretty special.

My must-have gadget is:


My favourite media is:

Digital OOH of course.

My favourite TV show is:

Would I Lie To You?

The last book I read:

American Sniper.

My mantra / philosophy is:

Family first.

I got into advertising/ad tech/marketing etc because:

So I could eat and drink at places my call centre salary wouldn’t allow.

If I wasn't doing this for a living, I'd be:

Probably a tradie – sparky or chippy.

In five years' time I'll be:

39 ... for the seventh straight year.

Define your job in one word:


What's your poison:

Have been known to enjoy a Peroni (or two).

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