Indie shop Kaimera wins $3m Knight Frank media pitch

Pippa Chambers
By Pippa Chambers | 23 March 2018
Image: Knight Frank Facebook Page

Independent media agency Kaimera has won the media account for property giant Knight Frank. It's thought to be worth about $3 million.

The account was contested in a four-way pitch with Kaimera selected to handle all brand and service line campaign media including strategy, consulting, planning and buying.

This adds to the Sydney shop's client base of King Living, Nikon Australia, CBHS Health Fund, Pan Macmillan Australia and Ultimate Soccer.

Founded in London in 1896, Knight Frank's commercial real estate business in Australia, as well as its residential offering, has been growing. It has 26 offices across the country and employs more than 1,000 people.

After exiting Dentsu-owned media agency Vizeum in April 2016, as revealed by AdNews, Nick Behr set up full-service media agency Kaimera in August  that year.

The Surry Hills-based agency's services include media planning and buying, digital programmatic, creative services, SEO, SEM, social services, data and analytics, dashboards and reporting - and even attribution modelling.

"According to Google search traffic, Australians are more interested in real estate than in sport so there's a huge scope of potential for our partnership with Knight Frank," Behr says.

"It's a great opportunity to work on such an amazing global client."

Knight Frank group marketing director, Kara May, says the agency demonstrated "great strategic insights and chemistry wise, they really are the best fit for us".

Headquartered in London, Knight Frank has more than 15,000 people across 418 offices in 60 markets.

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