Independent digital growth agency Campbell Media Group has rebrandedas Claxon with the tagline "Be Heard".
The rebrand follows an increased demand for its "specialised" growth offerings for clients.
So far the agency has already partnered with major clients including Porter Davis Homes, Prospa, Nimble, Wyndham, Accor and Snap Fitness, with plans to expand into global markets including US, UK and New Zealand in the next three months.
Claxon co-founder and chief evangelist Brett Campbell says the growth and expansion is being driven by an attention shift in opportunities being recognised by brands.
“Claxon takes a serious and data-driven digital approach to campaign creation and management and we are relentless in our focus on driving both quantifiable and attributable revenue growth for brands. We believe the measurable performance that we deliver for clients is best in class – globally,” Campbell says.
Co-founder and CEO Daniel Willis says Claxon’s position as a specialised independent agency and subsequent freedom to move quickly within the modern media and digital landscape is a key appeal for their roster of clients.
"Our approach to digital performance is akin to day to day trading on the stock market, except we’re live trading for consumer attention," Willis says.
"This is in stark contrast to the industry norm “set and forget” campaign management ethos, but marks an exciting time for the industry.”
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