Independent Melbourne-based full service agency Stratosphere has been appointed to the media account for Australian vitamins company, Nature's Care.
Stratosphere’s remit will include media strategy, planning and buying, with Nature’s Care poised to have an increased presence in market, following a private equity buyout this time last year.
The brand is estimated to be the third largest vitamins business in Australia, with a 30 year history.
Nature's Care brand director Richard Knight says the business has ambitious plans for growth, with the brand expanding heavily into China over the last 12 months.
"We were really impressed with Stratosphere’s data-led consumer insights and unique approach to media buying, and have full confidence in their ability to deliver a genuine return on our media investment," he says.
Stratosphere group media director Justen Duggan says the agency is "uniquely placed" to service the business, due to the agency's experience in the category.
The agency, which launched in 2017, has worked with Chemist Warehouse as a founding client and now also includes other retail and health clients including RSEA, Bio Revive, Gurner, Haileybury and Made by Cow .
“We’re excited about the prospect of working with Nature’s Care and helping them achieve their aggressive growth targets," Duggan says.
"We’re uniquely placed as an agency in terms of our retail smarts and experience in this category, and pride ourselves on our record of delivering results for our clients."
The agency has been expanding rapidly since its launch, with its annual media billings now in excess of $100 million and a staff headcount of more than 45.
Last year, former Noisy Beast managing director and co-founder Adam Hilton joined Stratosphere as CEO.
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