Independent media agency Kaimera has expanded its team following a slew of client wins, including Intrepid Travel, Caroma and Cointreau.
Founded by former Vizeum managing director, Nick Behr, that agency has grown its client portfolio over the past 12-months to also include brands such as Knight Frank, myPlates, Rivkin and Amaysim.
As a result the business has also made a series of senior hires including Slingshot’s Anna Magliano, who exits after seven years with the agency.
Joining as Client Director, Magliano brings over 15 years’ industry experience leading major accounts in agencies across APAC.
Also joining is data and analytics director, Gareth Kleinman, formerly a consultative lead at creative tech agency, Orchard, and Blue 449’s Ashlee Casalini.
Behr said the success of the agency was reflective of the growing trend and "appetite for independents" in a market largely dominated by holding groups.
Having worked within the holding group structure Behr said he didn't "think it any wonder" clients and talent were gravitating towards the independent offering.
“Independents like us aren’t hamstrung by the layers of complexity that typify the big holding groups, which frees us up to do exactly what’s right by our clients,” Behr said.
“They know precisely what we’re doing, where their money’s being spent, and how it’s working for them. And that’s a powerful point of difference.”
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