IN BRIEF: The Conversation goes state-side; JuniorCru cleans up; ARN to host a sexy party

By AdNews | 22 October 2014

The Conversation gets an American twang

Academic-focused website The Conversation has just expanded to the US, where a team of ten will hope to replicate and grow the brand from its Australian roots.

In a note sent to subscribers this morning, it said its new US team of 10 would be led by Margaret Drain, formerly executive producer and vice president of national programs atpublic broadcaster WGBH.

The network was responsible for science and factual shows such as Nova and Frontline.

The Conversation US is supported by Howard Hughes Medical Institute, Alfred P Sloan Foundation, Robert Wood Johnson Foundation, and the William and Flora Hewlett Foundation.

The Australian, UK, and US newsrooms will reportedly share ideas and content across platforms.

JuniorCru takes home awards

The merger has worked for JuniorCru, if the awards are anything to go by.

The Brisbane-based agency took home more gongs than anybody at the BADC Awards, with the agency saying it was testament to the strength of the combined Cru and Junior teams.

Local digital agency Cru co-located with creative agency Junior in 2013, before the two companies merged to become a single entity earlier this year.

The new agency is majority owned by STW, Australasia’s leading marketing content and communications group.

ARN to host a sexy party

WHO Magazine has launched a four-week bespoke iHeart station to celebrate its Sexiest People Issue.

The online station launched today and is being sponsored by Brown Brothers Moscato Gold.

The radio station will feature tracks from the issue's launch event today in addition to song rotations by international and local and international artists.

The WHO Sexiest People initiative will be integrated across the Seven West Media group, including Yahoo!7, the Seven Network and throughout the Pacific Magazines’ portfolio.

 

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