Ikea's top marketer quits

By Lucy Clark | 17 March 2014

Ikea Australia top marketer Rebecca Darley has left the company.

Darley, who has been marketing director for for almost four years, left on Friday.

She told AdNews: “I don't have a next move yet, I'm going to take my time to find the next big thing.”

Jessica Murphy, Ikea Australia HR manager, said: “Rebecca Darley has made the decision to leave Ikea after four years in the role of marketing manager Australia. Ikea wishes to thank Rebecca for her commitment and hard work during this time and wish her all the best in the future.

“Ikea will be advertising for the role of marketing manager in the near future.”

Kristin Bengtsson, deputy marketing manager, is in the role of acting marketing manager while Ikea recruits Darley's replacement.

Prior to joining Ikea in 2010, Darley was head of consumer communications at Vodafone and, before that, a senior manager in acquisition marketing at Aussie Home Loans.

During her time as Ikea's marketing director, the company launched campaigns including 'Make time for living', 'The year of yes' and 'Have a go'.

Shortly after Darley's appointment to Ikea, the company launched a creative review, with incumbent agency Host deciding not to defend the account. Three Drunk Monkeys, now The Monkeys, won the account and retain it for the time being.

Ikea Australia reviewed its agency partners last year, shifting its PR account from One Green Bean to Mango and handing Match Media, which previously handled its media strategy, the full service media account, removing Mediacom as media buying agency.

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