Ikea launches global media review

Rachael Micallef
By Rachael Micallef | 3 March 2016

Following on from last year’s Mediapoolza, Swedish furniture giant Ikea has launched a review of its global media buying account.

In Australia, Match Media, which was recently acquired by Publicis Group, has the account, after winning the business in 2003. The Monkeys works on the creative business.

Ikea told UK’s Campaign that it is currently in the process of reviewing its media agency suppliers globally as it looks to ensure it works with the best.

“This is a part of our commitment to the ongoing improvement of our media and marketing governance,” a spokesperson says.

“Ikea periodically evaluates all marketing service suppliers to ensure we maintain the best working relationships with the best agency partners."

It is thought the account could be worth $600 million (£300m) globally.

The brand works with different agencies in different regions, but WPP’s GroupM has the largest part of any business.

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