Ikea has reappointed OMD WA, a new joint venture combining The Marketforce Group and OMD, to handle its media account in WA and SA.
OMD WA won the account following a pitch process involving Mindshare, Mitchell & Partners, and Initiative. OMD WA is a joint venture between OMD and The Marketforce Group.
The agency was launched in April and incorporates Marketforce's previous media operations, Media Decisions.
The appointment comes after AdNews reported in July that OMD had been put on a 90-day notice period.
The review was sparked by a shake-up of Ikea's creative agency arrangements in late June, which led to Perth-based advertising agency Meerkats winning the business. Meerkats replaced incumbent Marketforce.
In the last 12 months, Ikea has increased its advertising activity in WA and SA, including a digital campaign through Market United.
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