IAG’s media lead Ros Allison has left client side behind and returned to agency world, joining IPG Mediabrands’ intelligence and investment division.
Allison was previously leading all areas of media investment, strategy and media agency performance at IAG.
Allison starts her new role as head of performance in Mediabrands’ intelligence and investment division, Magna, on 29 January.
Prior roles include head of investment at Zenith for nearly 10 years, a stint at TrinityP3 consultancy, head of digital at Zenith and four years at Vivaki.
She launched the programmatic trading desk for Publicis Groupe in Australia and New Zealand and led major agency deal negotiations at Publicis Media.
“Ros is a results-focused leader who thrives in an entrepreneurial environment,” Magna Australia managing director Victor Corones says.
“The tremendous experience Ros brings to Mediabrands and Magna will help evolve and accelerate all aspects of our Performance portfolio including accountability, quality assurance, reporting and benchmarking across all media channels.”
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