Hulsbosch design has created an entire new brand identity for corporate advisory firm McGrathNicol.
The agency has built a new logo and used the design as the basis for a unique font for the company.
McGrathNicol specialises in a range of corporate advisory services including forensics, recovery and other specialist services in Australia and New Zealand.
Hans Hulsbosch, Executive Creative Director, Hulsbosch said the design was aimed at positioning the business as a “strategic asset for large scale Australian business leaders and decision makers.
“McGrathNicol are constantly responding to complex business opportunities, and therefore making bold decisions,” Hulsbosch said.
“A bold, contemporary vision reflects a change in business operations and a perception as the clear leader in the market.”
Robyn McKern, CEO of McGrathNicol said the process of going through the redesign was an education for the company in itself.
“Working closely with the expert team at Hulsbosch we have achieved a visual communication that effectively encapsulates who we are and our offer to clients,” McKern said.
“As McGrathNicol enters its second decade, we are excited by the sense of invigoration that has been derived as much from the process of distilling our brand attributes as from the boldness of the final result.”
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