Qantas has announced Hugh Jackman will take on the role of the airline's official ambassador, with the actor to represent the brand globally and through local community projects.
The X-Men and Boy from Oz star, who recently announced a run of semi-autobiographical stage shows, said he is proud to become the flag carrier's ambassador and is eager to promote the best of the country.
“I travel a lot and like all Aussies, I get a buzz whenever I see the familiar red tail and the kangaroo logo, no matter where I am in the world. Qantas is great airline with great people and represents the very best of our wonderful country,” Jackman said.
“Qantas has always had a vital role in promoting Australia as a tourism destination and I’m looking forward to playing my part as we work together to showcase our amazing cities, landscapes and experiences in the US, Asia and beyond.”
After recently announcing a $1.6 billion profit turnaround, the airline will be relying on the award-winning actor's universal appeal to further boost the company's recovery.
The actor will join fellow ambassadors John Travolta and Adam Goodes in his new role, and will be involved with creating opportunities for Australians “to learn, to work and to reach their potential.”
“I will also be working directly with Qantas employees to build on the fantastic community work they already do and I can’t wait to get started later this year,” Jackman said.
Jackman joins other Australian celebrities as the face of high-profile brands, including rapper Iggy Azalea as Bonds ambassador and Nicole Kidman who was announced the face of Etihad Airways' in March.
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