Contextual targeting, visual communities, 3D data visualisation; what does the future of media hold for advertisers? Last week GroupM hosted clients from MEC, Mindshare, MediaCom and Maxus at its now annual Mlab event. In a series of exclusive videos AdNews has explored what GroupM had on show, looking at startups, the collision of art and science, how traditional media owners Fairfax and Adshel are evolving for the future. Here's some final thoughts on the week – and what was learned.
We hear from Anthony Xydis, marketing director for ARN, Darren Aboud, managing director of marketing at Universal Music, Jane Merrick, head of marketing at IAG, Jaguar Land Rover marketing director Kevin Nicholls, Aymin Diab, brand manager at Edgewell Personal Care, Zac Loo, Fiat Chrysler's marketing director and Alistair Jones from Kellogg.
Watch the Part One in our week-long series here, where we talk to marketers about what they really think is in store in the future.
In Part Two we ask what marketers think of the vision of the future, presented by traditional media owners, Fairfax and Adshel.
Part Three looked at the art and the science of marketing, exploring the UTS Data Arena and robotics, as well as the more arty side from Instagram.
We zeroed in on the startups in Part Four and had a look at what big business can learn from the nimble end of town.
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