How can big business learn from startups?

2 October 2015

Big businesses have a lot to learn from startups, both in terms of how to operate in a leaner organisation, but also by being exposed to new technology and new approaches.

In Part Four of the  Mlab video series, we look more closely and what marketers think of the ideas shared by Jules Lund's new social venture Tribe, FanFuel, which connects brands with athletes and Social Status which aggregates social measurement to show how social can boost the bottom line.

Featuring, Trudie Newcomb, VP of digital acquisition at Amex, Aymin Diab, brand manager at Edgewell Personal Care, Antonia Farquhar, head of media and digital at Nestle, Sharron Marr, global marketing manager at Fonterra, and Chris O'Donnell head of marketing for Nestle, and Tracey Lang, marketing director at Uniqlo.

Watch the Part One in our week-long series here, where we talk to marketers about what they really think is in store in the future.

In Part Two we ask what marketers think of the vision of the future, presented by traditional media owners, Fairfax and Adshel.

Part Three looked at the art and the science of marketing, exploring the UTS Data Arena and robotics, as well as the more arty side from Instagram.

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.

comments powered by Disqus