Honda bottles H2O exhaust fumes in green push

By Rosie Baker | 8 May 2014

Honda is so sure about the clean emissions of its Hydrogen powered FCX car it has bottled the exhaust fumes and developed its own water brand.

The only emissions from the car are water, and to prove its clean engine tech, the automotive brand has put its brand on a range of bottled water and served it up to cinema audiences.

The concept was created by Leo Burnett Melbourne, and the bottles were distributed in Palace Cinemas nationally where its latest ad for FCX was showing.

Honda claims its FCX is the world's first mass produced hydrogen only vehicle and that its H2O water is a way to show, not just tell people, about its green developments.

“We believe in ‘The Power of Clever Thinking’. Our work designing cars like the FCX is the embodiment of this ethos,” said Jason Miller, Honda Australia general manager of communications and customer.

“H2O is an engaging way for us to demonstrate our commitment to reducing our environmental footprint to people, instead of simply telling them.”

UPDATE Honda wanted to clarify that the H2O water is not literally exhaust fumes, but bottled spring water as symbol of its clean tech.

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.

Have something to say? Send us your comments using the form below or contact the writer at rosiebaker@yaffa.com.au

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.

Read more about these related brands, agencies and people

comments powered by Disqus