Bond, Darth Vadar, The Terminator, Mad Max and The Avengers are all gearing up for a big year. There's a blockbuster year for cinema on the way, with 2015 set to break box office records with a slew of top franchises releasing movie next year. But what can these superheroes and film icons offer advertisers? We look ahead to the big film moments of 2015.
Not many marketers make it to the boardroom, and even fewer become CEOs. There's a problem with the way marketing is viewed by business, but a new mentoring program is set to address that with CEOs like Telstra's David Thodey and a host of others including Lion's Matt Tapper, Foxtel's Ed Smith, Vodafone's Kim Clarke all stepping up to give the next gen a helping hand. Rosie Baker looks at the skills gap, and the solution. Droga5 boss Sudeep Gohill, Group M's John Steedman and Clemenger BBDO Sydney boss Andy Pontin are also on board.
Fast cars and gadgets will never go out of fashion. In our Automotive Marketing Special Report, we look at the car as a connected device and how tech is driving innovation in not just what auto brands do but how advertisers can reach drivers in their cars. Pandora and Southern Cross Austereo are all stepping it up a gear. The other side is more touchy feely with car makers turning to long-term loyalty initiatives offering premium experiences to keep loyal customers and woo new ones.
Tribal DDD's Matt Oxley, Pandora's Rick Gleave, Fiat Chrysler's Mark McCraith, Audi MD Andrew Doyle and marketing boss Kevin Goult, SCA's Clive Dickens, MEC CEO Peter Vogel and Citroen marketing director Dmitri Andreatidis all weigh in.
You can get all this, and more, in the all-new print issue of AdNews. Subscribe in print here or get it much, much faster on your iPad.
AdNews Editor in chief Paul McIntyre is over in San Francisco at the tech behemoth that is Dreamforce, Salesforce's annual convention and give a start warning on the need for advertisers, marketers and agencies to pay more attention to cloud marketing.
In the news we look at NewsCorp's innovation efforts with internal hackathon's, Google's first Brandcast event in Australia as it looks to woo advertisers, a move from MCN and Quantium to match shopping behaviour data with home viewing preferences with its Multiview panel, and a warning from Interbrand on the need for Australian businesses to think more openly about how buinesses are structured and where brand fits in.
In Newsmaker Neilsen's global head of digital media, Megan Clarken,elucidates the next phase of the broadcast and digital channels as she sees it in the US and how it will ultimately play our in the Australian market.
It's game of for gambling in The Marketer. Rosie Baker sat down with Sportsbet.com.au's top marketer Barni Evans to see how the course is changing for online bookies as attentions shift away from racing and towards other sports, and how the online bookie can compete with the monopoly TAB has on the retail market.
The battle between man versus machine is on, again, this time with IBM's intelligent data machine Watson set to launch in Australia next month. We ask how the math men can compete with a data machine.
In Creative Focus, Candide McDonald asked creative whether giving rivals a dig with competitor ads is fair game, or are brands becoming bullies?
Bloke's Mike O'Rouke, Grey's Michael Knox, Reactive's Tim Buesing, Jamshop's Jim Robinson, BWM's Moensie Rossier and SapientNitro's Justin Cloete give their opinions.
We asked Evan Roberts from Clemenger BBDO Melbourne and JWT Perth's Dav Tabeshfar to cast their critical eye over six recent ads from Seafolly, Peters Ice Cream, GE, Workplace Gender Equality Agency and Diageo.
Bram Williams rails against the “irony overload” and the quest for “cultural authenticity” that inevitably ends up lacking, while Lee Stephens laments the trust deficit building between Facebook and brand advertisers warning that “marketers are reluctant to invest in a platform that cannot guarantee a consistent future”.
Somehow we managed to get a Grumpy Cat meme into Smart Arse, so thanks to M&C Saatchi's Andy Flemming for the opportunity.
Watchdog gives gluten-free claims a poke and Judge and Jury goes for the jingle jugular.
You can get all this, and more, in the all-new print issue of AdNews. Subscribe in print here or get it much, much faster on your iPad.
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Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.