The results of YouTube’s quarter two Australian leaderboard for most-watched ads are in and Optus’ Ricky Gervais/Netflix spot is leading the pack.
Not all of the ads featured were produced locally – Dove’s Choose Beautiful, Hyundai’s Message to Space and Pandora’s The Unique Collection all continue to do very well, but local Australian/NZ agencies should most certainly feel proud: six of the ten featured were produced here.
Emotive, M&C Saatchi, Fuel Communications, Clemenger BBDO Sydney, BCM, JWT and True are all, in some shape or another, responsible for this quarter’s biggest hitters.
Google Australia industry leader Bart Jenniches said: “Bravery paid off for Optus, with their Ricky Gervais video being sought out on YouTube by Australians in their droves. And Hyundai showed how Aussies will keep watching online if the story is captivating enough - which their four minute epic space message certainly was”.
Optus Marketing and Product managing director Vicki Brady said: "We're delighted to take home the number one spot on the YouTube leaderboard. Ads that engage and delight are the most effective, and we worked hard to create something that was entertaining and fun."
Interestingly, four of the ads are over 3.30m long, while three of the them – Hyundai, Air NZ and Nutrigrain run for more than four minutes.
You can view all of the ads here:
Optus - Did Ricky Gervais just do that to Optus? (Emotive/M&C Saatchi/Fuel Communications)
HyundaiWorldwide - Hyundai: A Message to Space (Innocean Worldwide, Seoul)
Dolmio Australia - Pepper Hacker (Clemenger BBDO Sydney)
TheOfficialPandora - The unique connection (Malling Publications)
Department of Health - Ice Destroys Lives (BCM)
Nutrigrain AU - Nathan Charles (JWT)
Air NZ - Air New Zealand’s Safety Safari (True)
Qantas - Qantas Points Destination – Simone's story
Boom Beach (Barton F. Graf 9000, USA)
Doveau - Dove: Choose Beautiful (Ogilvy and Mather)
Email Nicola at nicolariches@yaffa.com.au.