Heart Foundation campaign on the risks from COVID-19

Chris Pash
By Chris Pash | 4 April 2020
 

The Heart Foundation today launched a national marketing campaign to inform Australians affected by heart disease about their increased risk of complications from COVID-19.

The TV, radio, print and digital campaign started with full-page ads in metro mastheads nationally. This will be followed by print advertising in key regional areas.

The key message: If you have heart disease, you are more vulnerable to severe COVID-19 complications. It may also worsen existing heart conditions.

“We’re running this campaign to ensure people with heart conditions have the appropriate and relevant information to support them at this critical time,” says Heart Foundation CMO Chris Taylor. 

“While this is a novel condition and many things about it are still unknown, relevant messages need to be delivered quickly to those at high risk of complications from COVID-19." 

The Heart Foundation’s Chief Medical Advisor and cardiologist, Professor Garry Jennings, is the face of the campaign.

He delivers a simple, empathetic and clear message in the style of a community service announcement.

The six-week campaign includes:

  • Print ads in News Corp Australia’s regional and metro mastheads
  • Lift-out in The West Australian (advertising and editorial)
  • 30-second TVC on Channel 7 and Foxtel
  • Capital city radio spots
  • Digital (Facebook, Google, News Corp)

“In addition to good hygiene and social distancing, we are advising people to maintain their current treatment and medication plan; get the flu vaccine; stay physically active and eat healthily; and seek medical help if their heart condition becomes severe or worsens quickly," says Taylor. 

The campaign was developed with support from the Heart Foundation’s specialist healthcare creative agency, DDB Remedy.

 

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