Havas Media has appointed a head of content and head of data to raise the agency's expertise in those areas.
Mark Campbell, former national director of LiquidThread, Starcom's global content division, will take the content post while Rogan Gilhespie, who has relocated from Havas Media UK, where he launched the Data planning, digital CRM and analytics teams, will lead the agency’s data capabilities.
Campbell also has a raft of experience client side with Land Rover, Jaguar, Unilever, Nestle, Pepsi, Ford, Samsung and Optus.
Rogan has been in place for over a month, and his additional data know-how is thought to have played a role in the agency's win of QBE.
Both will work within the Havas Village construct to integrate media, digital, creative and PR accross clients.
Havas Media has been in market for 18 months, its local clients include Dubai Tourism, QBE and Ubisoft
Mike Wilson, CEO of Havas Media Group Australia, said: “I'm really excited to have Mark and Rogan join the team at this important point in our agency's journey. They are some of the most sought after guys in the industry, so the fact that they have come to work with us is a big win for me as we start to make real waves in the local market."
"Rogan comes to us from our sister agency in the UK and has a proven track record of delivering data-driven innovation so we're putting him to work straight away to move the needle for clients in a meaningful way. Mark has such a strong creative background in developing content for brands that delivers meaningful connections with consumers. We're really excited to harness his creativity for our clients as part of our ongoing investment in expanding our service capabilities and strengths."
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