Harradine named investment lead of OMG Asia Pacific

Arvind Hickman
By Arvind Hickman | 11 November 2016
Tony Harradine

Omnicom Media Group (OMG) has appointed Tony Harradine as chief investment officer of Asia Pacific. Harradine has previously held a similar role for OMG Australia and will have oversight across investment, accountability and strategic partnerships in the region.

He is an experienced international operator with experience in Europe, US and Australasia.

“Tony’s track record in Australia has been second to none. He built the country’s most strategic, most competitive and most transparent investment offering,” says Omnicom Media Group Asia Pacific CEO Cheuk Chiang.

“Combine this with his global experience, future facing approach and deep media partner connections and we have one of the best investment leaders in the business. His appointment brings additional strategic firepower and we are delighted to have him on our executive leadership team.”

Harradine adds: “Asia Pacific is the most exciting region across the global media map, and one of the most inspiring and challenging in terms of accountability and investment requirements.”

Omnicom Media Group has recently reshuffled leadership in Australia with Peter Horgan replacing Leigh Terry as CEO. As a result, Aimee Buchanan was recently promoted to CEO of OMD.

Harradine will be based in Singapore and report to Cheuk Chiang. His appointment is effective from January 2017.

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