News

Keep abreast of the latest advertising, media and marketing news in Australia. AdNews provides up-to-date news, trends and analysis of media, creative and digital agencies, as well as media owners and the world's top brands.

Learn about communications in newspapers, magazines, television, online, radio and outdoor; read about the big advertisers and marketers; and discover the day's issues in the marcomms industry.


Is Coca-Cola losing its fizz?

For the first time in 15 years consumption of Coca-Cola has dipped globally. The drinks maker reports a fall in profits and plots more marketing investment. more »

Star Observer weekly newspaper reborn as free monthly magazine, targets broader audience

LGBTI publication the Star Observer has launched a free monthly magazine today with advertisers including Defence Force Recruiting and Domayne. more »

Australian email marketing start-up receives US$250 million investment

The Campaign Monitor team together for their annual meet-up in Hawaii in January. Credit: Campaign Monitor Blog

Email marketing start-up Campaign Monitor has secured US$250 million in venture capital funding from a US investor. more »

Special service: The global digital agency lowdown

Brands are increasingly looking to work with specialised agencies for digital services, rather than 'agencies of record', as the fight to stay ahead of - and even just keep up with - the game. more »

Google is watching you in new T&Cs

Google has updated its Gmail T&Cs and is being more brazen about how it keeps track of email content and that Gmail users' profile info may appear in ads. more »

ACCC updates advertising guide

One of the holiday deals advertised on Scoopon.com.au.

Truth in advertising isn't a slogan, it's the law. The competition watchdog has released an updated version of its Advertising and Selling Guide with new advice. more »

Can collaboration happen when agencies are trying to eat each other's lunch?

Full-service, collaborative partnerships, bundled agencies: some think it's the future, Nick Keenan reckons it "all blows up in the end". Are the full-service shops living on borrowed time? more »

Batman, Tomodachi, mums and funerals: This week's top branded viral videos

Here's this week's top viral videos for brands across Youtube, Facebook and Twitter. Rankings are based on combined Facebook and Twitter shares. more »

Unilever: Consumers are dead. They're humans now

Forget the lingo. Talk to people as fellow humans and make marketing noble again. That was the message from Unilever at the Global Marketer Conference. more »

Tuning up: The Voice 2014 sponsors are announced

The Voice judges for 2014

A host of big brand sponsors have been announced for the return of The Voice - with a launch date for the third series still to be confirmed. more »

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