GrowthOps wins account for hair styling brand ghd

Chris Pash
By Chris Pash | 4 March 2021
 
Karen Cox.

Global hair styling brand ghd has appointed GrowthOps Digital as its digital marketing partner.

The three-year deal aims to strengthen ghd’s digital presence in Australia and New Zealand.

“We are very impressed with the enthusiasm, professionalism, creativity and understanding of our brand and products the GrowthOps Digital team have,” says ghd head of marketing, Karen Cox.

“We wouldn’t trust our brand to just anyone, which is why our process to select a digital partner in Australia has been extensive and exhaustive. Congratulations to GrowthOps Digital.”

The winning pitch, Let’s Get Straight To It, provided ghd with strategic insights for major sales events like Black Friday, Cyber Monday, Christmas and Boxing Day. It is ghd’s 20th anniversary later this year.

GrowthOps digital general manager John Yanny says the team is relishing the chance to work with a market leading, globally recognised brand.

“We’re energised to start 2021 as ghd’s digital marketing partner. It was an extremely competitive process,” says Yanny.

“GrowthOps Digital is built entirely around the human experience. So, our starting point with ghd, as with all of our clients, was to delve into consumers’ recognition of the brand and their purchasing intentions.

“The research ensures we completely understand the perceptions a cross section of Australians have about the products we intend to market.

“Compiling a winning pitch required a great team effort from across GrowthOps Digital. We’re excited to get started.”

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