Groundhog day: Whybin\TBWA lands BBH London heavyweights McCreadie and Hawes

By AdNews | 10 September 2014
Whybin\TBWA ECD's Gary McCreadie and Wesley Hawes

Whybin\TBWA has hired BBH heavyweights Gary McCreadie and Wesley Hawes as incoming executive creative directors. The two former staffers replace Matty Burton and Dave Bowman who finish up in December to join The Special Group.

The move is a repeat of the trip that the duo made in 2009.

This time they leave BBH as global creative directors on Axe/Lynx, the agency’s largest and most creatively awarded account. The two board partners have delivered some of the biggest work out of the London shop in recent years.

Between them Hawes and McCreadie are responsible for the Gold Cannes Lion awarded ‘Apollo’ integrated campaign; the ‘Monday/Wednesday’ work; and the ‘Soulmates’ film, all for Axe/Lynx. They also produced the ‘We Own the Weekend’ campaign for the Guardian, the awarded ‘Aarrrgghhh’ spots for Tango, and the Barclaycard ‘Waterslide’ film.

“Gary and Wes are one of the most exciting creative leadership teams in the world right now. It is a great coup they have agreed to join us,” said Whybin\TBWA Group CEO Paul Bradbury. “They respect the power of big platform campaign ideas, having been in the engine room at BBH, working on ‘The Lynx Effect’ for Unilever, ‘Keep Walking’ for Johnnie Walker, and the ‘We Own the Weekend’ campaign for the Guardian.”

“They are outrageously funny, down to earth and strategically driven. They will fit in brilliantly.”

Chairman and regional creative director Scott Whybin said it was a boon to have the two back in the fold.

"It’s always very satisfying when great creative people return to work for us" he said. "My obsession is teams that get big bold campaign platform ideas that flow easily across every channel with consistency and class. These guys get it.

"Having worked for us in Sydney before they get the tone and pace that is required, plus they have had world class training and experience at BBH London. They are ready to put their own mark on an agency," added Whybin.

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