Bianca Shugg has been appointed to the position of group general manager commercial digital at regional radio owner Grant Broadcasters.
Shugg will be responsible for developing and driving the digital strategy that leverages the Sparx Digital team, existing digital assets and any new platforms with radio advertising at Grant Broadcasters.
She is currently the head of DMA at Southern Cross Austereo, the radio and TV organisation's digital marketing agency and has also been digital commercial manager for its regional operations.
"The time is now right for us to roll out nationally a well planned and executed digital strategy that utilizes all of our combined strengths, particularly leveraging our Sparx Digital products," Grant Broadcasters CEO Alison Cameron says.
"Bianca has a huge amount of experience in digital and she also understands local Regional Radio, which will be of great benefit to Grant Broadcasters."
She will join Grant Broadcasters’ senior leadership team reporting directly to Alison Cameron. The appointment is effective 13 January, 2020.
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