CANBERRA: The Department of Defence has reappointed George Patterson Y&R to handle the $40 million Defence Force Recruiting advertising account, following a pitch.
George Patterson Y&R has been reappointed to the account for the second time for a three year contract with an additional two-year option. The agency has worked on the account for 10 years.
In August last year GPY&R's contract was extended to 30 June 2010 [AdNews 28 August 2009, page 2] from its original expiry date of 1 August 2009.
George Patterson Y&R national chief executive Russel Howcroft said: “Defence has undertaken a rigorous process to ensure they chose the right marketing partner for its future needs. This is a significant endorsement of the agency, its work and its vision for the business."
Defence Force Recruiting has an ongoing campaign to generate enquiries to fill over 11,000 officer and general entry targets in the Navy, Army and Air Force.
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