GPY&R retains ADF Recruiting

By Helen Schuller | 1 June 2010

CANBERRA: The Department of Defence has reappointed George Patterson Y&R to handle the $40 million Defence Force Recruiting advertising account, following a pitch. 

George Patterson Y&R has been reappointed to the account for the second time for a three year contract with an additional two-year option. The agency has worked on the account for 10 years. 

In August last year GPY&R's contract was extended to 30 June 2010 [AdNews 28 August 2009, page 2] from its original expiry date of 1 August 2009.

George Patterson Y&R national chief executive Russel Howcroft said: “Defence has undertaken a rigorous process to ensure they chose the right marketing partner for its future needs. This is a significant endorsement of the agency, its work and its vision for the business."

Defence Force Recruiting has an ongoing campaign to generate enquiries to fill over 11,000 officer and general entry targets in the Navy, Army and Air Force.

 

CANBERRA: The Department of Defence has awarded the Defence Force Recruiting advertising account to George Patterson Y&R after a competitive pitch. 
 
George Patterson Y&R has held the account for 10 years and has again successfully defended the business pitching against at least seven other agencies.
 
GPY&R National CEO Russel Howcroft said: “Defence has undertaken a rigorous process to ensure they chose the right marketing partner for its future needs. This is a significant endorsement of the agency, its work and its vision for the business. 
 
“The Patts team worked tirelessly throughout the process and their tenacity has paid off. There is a formidable commitment to continually improve our capability and partnership with Defence Force Recruiting. 
 
“Defence is a unique account and Patts will continue to service it with great pride. We are looking forward to this new chapter. ”
 
When Defence first appointed George Patterson Y&R recruitment was at 56% of their target. Today it is over 90%.

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.

comments powered by Disqus