Government spending ahead of the election has helped media agency bookings grow in April year-on-year, according to the SMI.
Media bookings in the government category increased 20.9% to $31.5 million and bookings in the the category that includes industry groups and unions surged 24.9% to $14.7 million yoy.
Outdoor advertising led the charge with strong 5.9% growth to $56.6 million, while television (up 0.4% to $236.7 million) and radio (up 0.2% to $40.1 million) posted modest gains.
On the decline were newspapers (down 12.8%), magazines ( down 16%) and cinema (down 22.2%).
At the time of publish, digital was down 4.9%, but SMI Australia and New Zealand managing director Jane Schulze says when late bookings are finally accounted, the channel will also report a rise.
While overall ad spend is down 2.3% to $510.8 million, once all bookings are accounted for April is expected to end in positive territory.
”Australia’s advertising market has rebounded from a difficult month in March, which was largely affected by one-off timing issues,” she says.
“And we can see that confidence has certainly returned to most media this month, while the overall market will show a good amount of growth once late Digital bookings are included in today’s figures.”
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at firstname.lastname@example.org