Google nearly doubles removal of ‘bad’ advertisers

By Mariam Cheik-Hussein | 15 March 2019

Google took down 2.3 billion ads last year in its clean up of misleading, inappropriate or harmful content across its platform, almost twice that of the previous year. 

The tech giant's annual report into how it tackles "bad advertising practices" shows Google took down nearly 207,000 ads for ticket resellers and about 58.8 million phishing ads.

Google also took down almost one million "bad advertiser" accounts in 2018, nearly double than what it removed the year prior.

The ad business provided its parent company, Alphabet, with 86% of its revenue in the third quarter of 2018.

Alphabet reported revenue of US$33.7 billion, up 21% from the same quarter in 2017.

Google is also launching a new policy manager in Google Ads to help advertisers with what it says are common policy mistakes and help them create compliant ads.

The new platform will allow advertisers to monitor policy restrictions of ads, keywords, and extensions across their entire account.

Google saysit also plans to expand on the new policy manager by adding features to it which give advertisers recommendations for fixing ads, history of their appeals and more.

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