First Woolworths takes on former Coles' top marketer, Tony Phillips, now have they taken on its jingle?
Woolies is slashing to cost of basics like bread from $1 to 85c and the ad to spruik it features singing cartoon birds – however there is something familiar about the format.
The new slogan 'Cheap, cheap' is not dissimilar to Coles' famed 'Down, down' line.
Another two-word slogan that will be stuck in your head forever.
The campaign was created by Leo Burnett. Carat handled media.
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