Staying connected and maintaining a sense of normality is high on the priority list as Australia isolates to stop the spread of the coronavirus.
Over the last few weeks, the advertising and marketing industry has been opening up, and creating new, webinars and courses to support colleagues.
Here's a list of virtual sessions. Keep checking back as we will be updating it regularly.
CHE Proximity
As we settle into week eight of isolation and the news that restrictions are starting to ease, the COVID-19 panic alarm isn’t ringing quite so loudly so it’s time to start planning for the rest of the year. Taking a 30 minute TED talk style presentation, this week CHE Proximity welcomes special guest Tracy Brower, PhD sociologist, author, former TEDx presenter and regular contributor to Forbes and Fast Company. Brower will explore her thoughts on the new normal and how our approach to work will change fundamentally, sharing five optimistic predictions about the future of work and what we can expect. From the employee experience and organisational strategies to the new demands from customers and requirements from the community.
Details: To attend this Thursday’s session, ‘The Future of Work: Predictions for a New (Ab)Normal’ at 10am click here to register.
opr
The 2020s is ushering in a new era of marketing where people, brands and organisations are doing rather than telling. This spirit of doing has been amplified during COVID-19 as governments, businesses and individuals do what they can in response to this unimaginable situation. In the first webinar of this series opr share themes and ideas from the second chapter of its book The Decade of Do. These are focused on finding like-minded people, strengthening communities, championing diversity and showing empathy.
Details: Wednesday May 13 at 12pm AEST. Sign up here.
The One Centre
The One Centre is hosting a special online edition of its ONEtalks series on Brands Disrupting the World, showcasing the brands who are pivoting, mobilising, publicising and suddenly rising in response to the global coronavirus crisis. These are ‘The Brands Saving the World’. Discover how Archie Rose, Dyson, Land Rover, Neolix, Gap, Zwift, Louis Vuitton – and many others – are spinning resources to help people stay safe and healthy. Other brands are keeping us entertained and connected, supporting frontline communities with acts of generosity, and using our data for good.
Hosted by Ford, there are five breakfast, lunch, coffee or cocktail hour time slots to choose from:
Evening talk: Wednesday May 20, 8:00pm – 8:30pm
Early bird talk: Thursday May 21, 7.30am – 8:00am
Lunchtime talk: Thursday May 21, 12.30pm – 1:00pm
Afternoon tea talk: Thursday May 21, 4.00pm – 4:30pm
Morning tea talk: Friday May 22, 11.00am – 11:30am
Register here.
Intertech
Australia-first diversity initiative, Intertech Australia has launched a new remote mentoring program to support LGBTQI+ employees across Australia’s tech community and is calling for mentees to join the program. Mentees will have the opportunity to learn how to increase their impact, accelerate their careers, and encourage a diverse culture in their workplace from leaders from across the tech industry in Australia and beyond. The program will consist of mentors from across the tech industry being paired with mentees to connect with each other and learn from those who've done it before. There will be one-on-one mentoring sessions, group networking webinars, and kickoff and completion events. Participants will be able to leverage their learnings to support and advocate for LGBTIQ+ professionals in their respective organisations, and we hope everyone that participates will be able to pay it forward to support others in the community through the program.
Details: Intertech Australia’s new mentoring program is now taking applications and will run throughout the rest of the year. Apply here.
IAB Australia
IAB Australia is hosting its weekly webinars every Thursday at 11am for 45 minutes. Topics for the upcoming webinars include Responsible & Effective use of Data in Digital Marketing: Recommendations & Best Practices; Data Governance & Consumer Privacy; and Identity, Project Rearc & Privacy Sandbox.
Details: The 45-minute webinars will be hosted via Zoom at 11am AEST. Find out more about each and register here.
PubMatic
PubMatic is hosting a virtual PubAcademy webinar. The one-hour session will explore industry changes, the continued flight to transparency and quality and the impact of COVID-19. It will also look at identity with LiveRamp presenting on the past, present and future of identity and will include a live Q&A session with PubMatic CEO and co-founder Rajeev Goel.
Details: 10am AEST on May 13. Register here.
South Australian Tourism Commission
South Australian Tourism Commission (SATC) is investing in the development of online training programs focussed on supporting and upskilling tourism businesses to market themselves online. The training programs will cover fundamental digital skills such as optimising search outcomes, managing social media, online booking systems and online marketing. The training programs will comprise of a series of online modules, including webinars, workshops, toolkits and templates, with each module targeting a specific area of online operations.
Details: The programs will be run by three different providers with up to 600 places available. Find out more and register interest here.
Verizon Media
Verizon Media is hosting a fortnightly webinar series arming you with the skills to build for your future. The next Verizon Media Academy Masterclass will be hosted by Maz Farrelly, the mastermind behind reality TV shows Big Brother, The Celebrity Apprentice and The X Factor. In this interactive webinar, you will learn how to get everyone to do exactly what you want them to do, how to deliver your message like a concrete fist wrapped in cashmere and how to generally de-bore your business.
Details: Fortnightly. The next session will be held at 11.00am until 11.45am AEST on Wednesday May 13. Sign up here.
It will also host the next part of its Identity Decoded: Privacy, trust & the consumer take on ad personalisation on Thursday May 21. Register for it here.
CHE Proximity's Ben Shepherd
CHE Proximity chief media officer Ben Shepherd is offering a nine week Media Product Fundamentals course. In a post on LinkedIn, Shepherd says the course is "part strategy, part investment, part planning, part measurement." The classes will be conducted via Zoom and will be free for all involved. Format will be approximately 30 to 35 minutes of material and five to ten minutes of discussion. All materials will be distributed each week and participants are welcome from anywhere.
Details: The course will be held every Thursday at 12:30pm AEST from April 23 to June 18. Sign up here.
IMAA
The Independent Media Agencies of Australia (IMAA) has launched a series of free professional advice webinars to provide expert guidance and strategies to help its members navigate the financial, legal, economic and HR complexities as a result of COVID-19. The next free webinar features well known media lawyer, Stephen von Muenster to help members navigate the legal complexities of COVID-19.
Details: The next webinar will be held at 12pm AEST on Wednesday April 22 for IMAA members.
Find out more information here.
The Trade Desk
The Trade Desk has revamped its digital advertising courseware and certification platform, and is making it available free of charge for the first time until the end of 2020. In addition, the learning platform will be open to all users, from advertising industry professionals to those looking to build the required skills to enter the field. The Trade Desk Edge Academy provides online training in all aspects of digital and data-driven advertising, including emerging fields such as Connected TV. The courseware includes explanatory videos, case studies, surveys, tests, and assessments, along with ongoing access to community best practices and professional troubleshooting. Upon successful completion of all courseware and exams, participants receive valuable professional certifications in three key areas: Marketing Foundations; Trading Essentials, and Data-Driven Planning. Upon completion of specific courses, participants receive valuable professional certifications.
Details: Find out more details here.
HubSpot
Martech company HubSpot offers free, online training via HubSpot Academy. From quick, practical courses to comprehensive certifications, people can learn everything they need to know about the most sought-after business skills.
Details: Sign up for free courses here.
ADMA/JCDecaux
JCDecaux announced an initiative to support its media agency and advertiser partners, offering the ADMA (Association of Data-driven Marketing & Advertising) WFH Marketing Masterclass with Mark Ritson. Leveraging its ADMA membership, JCDecaux will be offering more than one hundred clients and agency partners the opportunity to take part in this topical education program, designed exclusively by Ritson for ADMA, to help industry professionals navigate the challenges of modern marketing.
Details: Launching on Monday April 20, the ADMA WFH Marketing Masterclass with Mark Ritson will include two interactive sessions per week on a single topic covering all areas of marketing and communications, with each week building on the previous week's topic.
Got a webinar coming up or hosting a new learning initiative for the industry? Get in touch with us adnews@yaffa.com.au.
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