Free money: rediATM hands out cash to spruik its no ATM fee policy

By Rebecca Chambers | 14 October 2014

There are a few ways to guarantee you get people’s attention, nudity, colourful swear words and free money. rediATM has gone with the latter. In a bid to remind rival bank users of its ATM locations and that it doesn't charge withdrawal fees it is quite literally giving people free money as part of a promotion.

It will hand out $100 000 in the form of gift cards redeemable for cash at any rediATM

The events are being held every Wednesday across nine different locations in NSW, WA, Tasmania, Victoria, Queensland and South Australia until 19 November.

Fabiola McPhee, rediATM's Marketing Manager said, "Cardholders are reluctant to use ATMs they’re not familiar with - but they can only become familiar with rediATM if they use it repeatedly." The solution? McPhee says that the company is engaging in "promotional activities that deliver a particular reason for cardholders to use a rediATM in favour of those with which they’re more familiar." 

At each event rediATM staff will hand out $20 and $200 gift cards. It is pumping up the giveaway on social media channels with the company tweeting winners and using the hashtag #bigweds. It is also sharing photos of attendees and winners from a photo booth set up at the events.

Nova FM has also joined in, with Jonesy and Amanda attending the Brisbane event and Fitsy and Wippa in Sydney.

The ‘Big Wednesday Giveaway’ is being run alongside a second competition called ‘Redi to win’ that puts entrants in the draw to win $5000. All you have to do is withdraw money from a rediATM, enter online with your receipt number and wait with your fingers crossed.

rediATM is partnered with over 100 financial institutions, including NAB and BOQ, allowing those users to withdraw cash from over 3000 outlets with no fees.

ING Direct is also using ATM charges as a differentiator, making a push to remind people it doesn't charge fees while the big four do.

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