Foxtel signs Supercars for five years

Chris Pash
By Chris Pash | 24 September 2020
(L-R) Patrick Delany, Sean Seamer, Jess Yates and Mark Skaife.

Foxtel Group has signed a new five-year deal with Supercars to 2025.

The agreement ensures every Repco Supercars Championship session is shown Live with no ad-breaks during racing on Foxtel and to stream on Kayo Sports, Foxtel GO and Foxtel Now.

The deal will make Fox Sports the longest continuous broadcast partnership for the sport in the Supercars era from 1997.

Premier Supercars events including Bathurst, Adelaide, Townsville and the Gold Coast will have dedicated wall-to-wall coverage of every session Live on Fox Sports, while at least half of the season will be broadcast exclusively on Fox Sports.

“I’m pleased to have a new five-year agreement in place for the Supercars Championship, putting our subscribers in the driver’s seat for all the excitement and action of every race," says CEO Patrick Delany.

“Our relationship with Supercars dates back to 2015, and along with Formula One and MotoGP, has established Foxtel as the home of Australia’s premium motorsport experience while Kayo has opened up motorsport to a new audience of streaming viewers.

“Motorsport has never been more popular in Australia. Overall our motorsport audiences are up by 35% this year compared to 2019, with streaming growth for the category on Foxtel Now, Foxtel GO and Kayo is up 82%.

"Supercars are quintessentially Australian, and the Championship is a core part of our motorsport offering attracting huge audiences in its own right. The iconic Bathurst 1000 recorded the highest rating day in subscription television history in 2019.

“While the 2020 season has faced disruptions from COVID-19, the team at Supercars have done an outstanding job of keeping their loyal and passionate fan base entertained and most of all producing world-class competition. We are looking forward to bringing Supercars to our growing legion of motorsport fans like no one else can over the next five years.”

The Home of Motorsport – FOX SPORTS: 

Supercars
FIA Formula One World Championship
MotoGP
IndyCar
NASCAR
World Superbikes
FIA World Rally Championship
FIA Formula 2 & FIA Formula 3 Championships
Supercars Supports: Super2, Porsche Carrera Cup & Toyota 86
FIA Formula E

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.

comments powered by Disqus