Foxtel Media has renwed its advertising representation agreement with NBCUniversal International Networks.
The deal for the broadcaster’s E! and Universal TV channels follows Foxtel’s content partnership with NBCUniversal overall, giving advertisers access to an extensive range of drama, comedy, entertainment, reality and news.
Key titles include E!’s Keeping Up With The Kardashians, E! People’s Choice Awards and Live From The Red Carpet award shows, in addition to fan favourites on Universal TV such as Chicago P.D. and Law and Order franchises.
“This deal helps Foxtel Media to cement our position as the masters of premium video in Australia, allowing us to further enrich our broadcast and VOD offering to advertisers," says Foxtel media director of partnerships, Daniella Serhan.
“Over the many years we’ve worked with NBCUIN we’ve executed numerous partnerships that have helped brands connect with key Australian audiences and deliver true business results. For example, the ongoing partnership between E! and Chemist Warehouse. The deal provides access to the biggest red-carpet events in the entertainment world, plus a presence on flagship E! programming across the year.
“As we continue to work closely with these broadcasters to offer advertisers the most innovative video ad formats, we look forward to continuing the fantastic integration work and provide even more value to advertisers and audiences in the years to come.”
NBCUIN and Foxtel Media lasty year launched the ad format, M-Break, with PrettyLittleThing on the 17th season of Keeping Up With The Kardashians on E!.
M-Break is a one-minute ad break with only two advertisers running within the format on linear TV channels. This reduces the standard ad break in half and give back time to viewers. The trial marked an Australian-first in television advertising.
Chris Taylor, managing director, distribution and networks, ANZ, NBCUniversal International said: “I look forward to an on-going and successful partnership with Foxtel Media as they embark on a new era of advanced advertising across linear broadcast and on-demand television. Innovative initiatives like their M-Break ad format, coupled with NBCU’s premium range of top-quality content and compelling channel brands, remains a strong offering for advertisers.”
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