As momentum for marriage equality heats up, Four Seasons Condoms has launched a thought-provoking new video campaign aimed at shedding some light and building support.
The video shows married people from all ages and backgrounds talking about their relationship and what the act of marriage signified for them. It then twists the conversation by asking them an unexpected question: what if you couldn’t get married.
The campaign, by content agency Emotive, is entirely based on social video and since its release yesterday afternoon has already clocked up more than 100,000 streams predominately on Facebook.
Four Seasons Condoms founder and MD Graham Porter said the video comes as part of a groundswell of corporate and community sport and at a critical time in the moment for marriage equality in Australia.
“Showing our support for marriage equality in this country is very important to Four Seasons Condoms,” Porter said.
“Equality will mean that everyone in this country will have the opportunity to marry their loved one if they wish to. I feel very passionately about this and hope to build on the momentum of this social issue within the community.”
Emotive were appointed to the Four Seasons Condom account in February this year and has worked on other social good campaigns including the 'Condoms for Africa' work.
Emotive executive creative director Charlie Leahy said: “What better way to support this movement than to show what marriage means to people who actually can get married.
“Having seen what has happened in the UK, the US and Ireland we hope that our work for Four Seasons Condoms can help play a small role in getting same-sex couples treated equally under Australian law.”
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at email@example.com