Former SCA digital lead Vijay Solanki named IAB CEO

Sarah Homewood
By Sarah Homewood | 28 June 2016
Vijay Solanki

The IAB has named former Southern Cross Austereo chief digital officer Vijay Solanki as its new CEO.

The industry body has been hunting for a new lead after Alice Manners announced she was leaving the role earlier this year.

The IAB's search has taken three months and body's chair, Ed Harrison, says that Solanki is the right fit.

“Having spent much of his career in digital marketing roles, Vijay brings a new set of skills and perspectives to the IAB. He will be tasked with bringing together an increasingly broad range of stakeholders including advertisers, agencies, media and technology business and charting a new course of growth and increased purpose for IAB as the ‘go to’ partner for all things digital.”

The IAB's search for its next CEO saw an old IAB boss come in to consult, with Paul Fisher counselling the organisation during the hiring process.

Prior to working with SCA, Solanki was the senior director for global digital innovation at Philips.  He has also held senior roles with Unilever, BP, lastminute.com, and was the global launch marketing director for Shazam. 

Solanki says: “My strong roots in marketing strategy and my belief that technology is the armoury of the modern marketer allow me to bring empathy to the role and I intend to use this as I meet senior marketers, agency leads and publishers.  Their input will help me shape our strategy to extend IAB’s role as the trusted partner for any organisation navigating the digital world.”

Solanki commences his new role in August.

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