Former M&C Saatchi and Grey creatives start female-focused agency

Lindsay Bennett
By Lindsay Bennett | 8 March 2017

Simone Brandse and Kimmie Neidhardt have launched their own agency, Burd, that aims to forge stronger connections between brands and female audiences.

Brandse was a senior creative at M&C Saatchi before moving into freelance work, while Neidhardt previously worked at Grey. The creative duo have more than 17 years industry experience working on brands like Air New Zealand, Unilever, Diet Coke, Optus, MTV, Bankwest and Tooheys Extra Dry.

In the past year, Burd has worked on campaigns for clients including Australian Geographic Stores, Specialty Fashion Group and domestic violence charity, RizeUp.

With women driving 70-80% of all consumer purchasing, according to Forbes, Brandse says the agency will be focusing on offering brands insight on how to better create stories to connect with women.

“There’s no question who is best-equipped to create advertising that ‘gets’ women,” adds Neidhardt.

“We’ve spent an unmentionable number of decades gathering real-life insights into what it means to be the women that buy your products – because we are those women.”

“The thing that really gives us a buzz is making great work that also works its arse off. So whether you’re a brand, or an agency looking for a creative partner with a proven track record, let’s chat,” concludes Brandse, who is also married to The Monkeys' co-founder Justin Drape.

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