Brands take April 1 pranks to the next level - Asos, Sportsbet and more 1 hour ago
See what's happening in the world of media, marketing and advertising on April Fools' day.
Aussie startup launches Dreamvertising: next step of wearable tech 2 hours ago
Combining Neuroscience and wearable technology, a Melbourne-based startup, can target ads based on dream...
OMD promotes Dan Robins to head of interactive role 3 hours ago
Robins moves up the chain, filling the role left vacant by his now boss Stuart Bailey.
Maxus hire signals content marketing push 23 hours ago
Shivani Maharaj's move from MediaCom to Maxus signals a renewed focus on content marketing at Maxus on...
Meerkat and Periscope – what do they offer marketers? yesterday
Live streaming apps Meerkat and Periscope are hot right now. But beyond SXSW and Silicon Valley, how are...
Jay Z starts a Tidal wave yesterday
Jay Z relaunches subscription streaming service Tidal and takes over social media to celebrate.
Social media influencers a content play: Starwood marketing VP yesterday
Tapping the power of social media influencers isn't just a reach play, but a content play, says Daniel...
User-generated content service Stackla integrates with Hootsuite yesterday
“User-generated content has become massive within brand marketing, driving a fundamental shift in the...