Twitter has partnered with the Australian Tennis Open to bring what is says is the first Twitter-powered vending machine to Australia.
The tweet-powered vending machine will be in-situ at the Australian Open in Melbourne when it kicks off next week.
Visitors can use tweets and hashtags to get free Australian Open branded merchandise from the machine – as well as Twitter branded items.
The vending machine has never been used for a consumer brand project in Australia before. The first time it was demonstrated in this market was at GroupM's mLab in September.
However, it's been used by brands including Oreo, the Boston Red Sox and WWF in the US, and others in the UK.
Blinged-up vending machines have gained traction with brands looking to create interactive activations in the last few years. Nudie used one to launch its Nudie Soda last year as part of an outdoor campaign.
Globally, Coca-Cola has done a few. Its Happiness machine and a hug-activated machine that gave out cans of Coke in return for hugs. Unilever also launched a smile powered booth that dispensed free ice cream.
For more news:
The future of media: Group M revs up MLab with a Tesla
Nudie's interactive vending machine hits the road
Contiki brings “insane” Japanese robot restaurant to Sydney
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop me a line at rosiebaker@yaffa.com.au
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Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop me a line at rosiebaker@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day. Need a job? Visit adnewsjobs.com.au.