The final names for this year’s line-up can now be revealed.
Heading up our deep-dive into this year’s hottest subject – Addressable TV – will be ThinkTV CEO Kim Portrate; MCN’s chief sales and marketing officer Mark Frain and Publicis CEO Matt James. AdNews resident expert and journo Arvind Hickman will lead this session. Panellists will explain where the market currently is with addressable platforms; where it is expected to lead in the next 12 months, and what this new TV offering can deliver for Australian marketers.
On our AI: ‘Marketing to Machines’ session will be Ipsos director of behavioural science, Pascal Bourgeat, Singapore-based Red-Sky founder Claire Taylor (who will be known to many having carved out an extensive career at Sydney media agencies) and Daisee CMO Ben Dunn. This session will be lead by AdNews associate publisher Nicola Riches. This will be a must-see session revealing the truth about what AI can deliver for marketers in the near future.
Elsewhere on this year’s incredible agenda: Sarah Styles – head of female engagement for Cricket Australia – will deliver the keynote. DDB and Maccas will be in the house to discuss their 45-year-long local marriage. TRIBE’s Jules Lund will be causing havoc and turning the audience into a creative agency. Blockchain experts from Carat will get the room excited about transparency and for the first time ever, we will have the AdNews Upfronts. Find out what the publishers and media owners have in store for the next 18 months without leaving your seats. Deep breaths, everyone. It’s going to be a day jam-packed with take-aways (and not the fattening kind).
We currently have a promo: 3 tickets for $1k. If you want to take advantage of that amazing deal, contact jess@twodeforce.com.au.
Thank you to our partner for a second year in a row, Carat, and our supporting sponsors, ARN, ThinkTV, Newsmediaworks and Amobee.
See you on May 4th, Darlinghurst Theatre, Sydney – early start, bright-eyed and bushy tailed.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
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