MELBOURNE: Fidelity Communications, the strategic media planning consultancy opened late last year by ex-Mindshare chief executive Chris Walton, is set to open its doors in Melbourne.
The office will be headed up by Victor Wroblewski who joins Fidelity from Mindshare Melbourne where his clients included Kraft, which recently switched agencies to Carat following the company's acquisition by Cadbury.
Walton said he expected to see a demand in Melbourne for Fidelity's evidence-based media planning offering, which uses the data and analytics provided by its sister company, Quantium Consulting.
He said: "The financial data we have access to is unprecedented in the detail it gives."
Walton would not be drawn on the name of the agency's foundation client in Melbourne, but said that he was expecting to announce more business in the coming weeks.
"We have verbally secured a foundation client, we have the office space, and we have secured Victor's services," said Walton. "When opportnities firm up in other markets, then we might consider other offices, but any expansion wil be built on the back of winning business."
He added: "We are speaking to clients in Brisbane, we are speaking to clients in Perth, but any new offices will be dependent on the outcomes of those conversations."
Fidelity opened in Sydney with NAB's UBank as a founding client and has since added a raft of clients including Virgin Money, Foxtel, MBF and Jetstar to its client portfolio.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.