FFA launches new brand for A-League and W-League

Arvind Hickman
By Arvind Hickman | 24 January 2017

Football Federation of Australia (FFA) has launched new branding that ties together its three preofessional leagues, the Hyundai A-League, the Westfield W-League and the Foxtel Y-League.

The new logo, developed by the FFA’s brand agency Hulsbosch Design in collaboration with FFA management and club representatives, will incorporate the colours of clubs represented – a first in Australian sport.

The modernised football icon at the centre of all three league’s logo is inspired by football's three points of difference - atmosphere, diversity and unity, Hulsbosch Design says.

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“The logo design is inspired by football’s three outstanding features – atmosphere, diversity and unity,” FFA CEO David Gallop says.

“Our fans create a wonderful atmosphere, we are part of the biggest sport in the world and there’s a place for everyone to become involved.

“This is the perfect time to update our look and use the same logo across the board, especially to reinforce football’s on-going commitment to women’s football by connecting the Hyundai A-League with the Westfield W-League.”

Jaid Hulsbosch, director, Hulsbosch says: “The unique identity is primarily a reflection of the passionate football fan. It delivers a clarified visual language that is energetic and positive for a stronger football footprint in Australia. Magnetic on and off the field, the versatile design will be utilised across a range of platforms from packaging, broadcast, digital and game day promotions.”

The Hyundai A-League brand will continue to retain the colour orange to acknowledge the inaugural brand created for the launch of the league in 2005. In addition, the Foxtel Y-League retains the brand colours of the Hyundai A-League as it acts as the feeder league for the competition.

The new logos will be used from the start of the 2017-18 season, which is also the start of a new six-year broadcast rights deal worth $346 million.

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Hulsbosch Credits

Hans Hulsbosch: Executive Creative Director
Jaid Hulsbosch: Director
Benni Weller, Dean Hazelgrove, Paul Principe: Designers
Clare Bailey: Client Services Director
Maria Njari: Senior Account Manager

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