Facebook has promoted from within for its new managing director. Stephen Scheeler, currently head of retail and automotive will take on the MD role, replacing Will Easton.
Scheeler was already the head of the New Zealand business and has been with Facebook for three years. He has a background in start-ups, retail, telco, consumer packaged goods marketing and automotive retailing. He has held senior marketing and innovation roles at Westfield, Lion and Subaru and spent time with Deloitte Australia as a management consultant.
"There has never been a more interesting time to be in our industry. The pace of change and opportunities to innovate are phenomenal. We have an amazing team here at Facebook, a strong roadmap and a fantastic suite of apps and services. I couldn't be more excited about the next part of the journey," said Scheeler.
Scheeler will be tasked with leading Facebook's growth and working closely with key brands, agencies and clients. He will report to Dan Neary, vice president of APAC.
"I'm a great believer in the Facebook culture of hiring great people and growing their careers throughout the company. Stephen has been a remarkable leader and key part of the established and successful ANZ team. Stephen has done an outstanding job and been responsible for new partnership solutions, local innovations and original thinking," said Neary.
Easton has moved to take on a regional APAC role as head of emerging markets for Asia Pacific.
Facebook currently counts 11 million users in Australia and two million in New Zealand, using the site every day.
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